Home Care

Dekat, a company that knows the freon market inside out and has been in the business for 12 years, has taken a major step in its development. Instead of simply importing products, they decided to create their own private label. Their main target audience is technicians. MINIM agency was tasked with successfully introducing this new brand to the market and developing a comprehensive solution that would earn the technicians' trust.

We developed a "delicious" packaging design for Velux liquid soap (mango, cherry, apple). The "Visual Gastronomy" concept uses realistic fruit images and bright coding to attract attention on the shelf. 

We created full branding for Ezo laundry detergent — including naming, logo, and packaging design. Bright colors, clear illustrations, and strong product benefit highlights helped the brand quickly earn consumer trust in Uzbekistan.  

Our work on developing the packaging design for Anti-fat - a means for cleaning cauldrons and gas stoves.

Before creating a brand of washing powder, we studied the market. We studied the strengths and weaknesses of the main players in the market, and also examined the shortcomings that allowed other players to enter the market. We shared our experience with sellers and received their advice. We conducted interviews to identify consumer needs and problems.