Blog
28.05.2024
The role of branding in the success of Chinese goods on the Uzbek market
In recent years, the People's Republic of China's economy has shown rapid growth on a global scale, firmly establishing itself in second place in the global list in terms of GDP growth and foreign trade.
18.01.2024
Development of a brand book
If a business has its own brand, it must be used according to certain rules and regulations so that the brand works effectively and brings benefits.
11.11.2023
How to define the target audience and why is it necessary?
A business does not work without clients, so it is important for it to be able to recognize its people and know exactly to whom it sells its services or goods every day. Those same its people who come to a business for a product are called the target audience. The target audience can be determined by asking a few right questions and forming a portrait - a collective image of all those who are ready to buy something from the business.
01.09.2023
What is brand awareness and loyalty?
Every day, brands compete with each other - more often than not, this competition takes place not on store shelves, but in the minds of consumers. What company comes to mind if we say smartphone? What if we say washing powder? What if we remember potato chips?
23.05.2023
Case with RAPM and unique design
The Pr.uz publication published an article where they presented the opinion of two experts on the work of our agency for the local brand RAPM. We support the publication’s desire to spur the market to an open, reasoned and impartial discussion of the work of market participants, and, in turn, express our arguments about the opinions expressed in the article.
21.02.2023
What is Uzum?
A marketplace is an online space where sellers are concentrated and there is healthy competition. In this article, we will analyze Uzum.uz, one of the convenient, time-saving and fast sales platforms.
28.11.2022
Development of a сorporate сharacter
A corporate character gives a face to a brand and a product, personifies it, thereby generating greater audience loyalty and improving the brand image. As a rule, a corporate character reflects one or another feature of a product, shows its unique selling propositions and properties.
28.11.2022
Naming: what is it and why is it needed
Today, companies no longer sell goods, they sell a trademark, a brand, which the consumer chooses. Therefore, companies pay great attention to all elements of identity, with the help of which the client makes a choice standing in front of the store shelves.
11.11.2022
Brand positioning
Before entering the market, it is important for a brand to determine who it is for and how it differs from its competitors - most often this is determined depending on the largest player in the category.
22.09.2022
Corporate identity - what is it and why is it needed
Brands are very similar to people - they have their own character, voice and of course appearance. If a brand does not have this, it becomes gray and faceless, the audience cannot recognize it and the brand's products will simply get lost among dozens or even hundreds of competitors.