Blog
28.11.2022
Development of a сorporate сharacter
A corporate character gives a face to a brand and a product, personifies it, thereby generating greater audience loyalty and improving the brand image. As a rule, a corporate character reflects one or another feature of a product, shows its unique selling propositions and properties.
28.11.2022
Naming: what is it and why is it needed
Today, companies no longer sell goods, they sell a trademark, a brand, which the consumer chooses. Therefore, companies pay great attention to all elements of identity, with the help of which the client makes a choice standing in front of the store shelves.
11.11.2022
Brand positioning
Before entering the market, it is important for a brand to determine who it is for and how it differs from its competitors - most often this is determined depending on the largest player in the category.
22.09.2022
Corporate identity - what is it and why is it needed
Brands are very similar to people - they have their own character, voice and of course appearance. If a brand does not have this, it becomes gray and faceless, the audience cannot recognize it and the brand's products will simply get lost among dozens or even hundreds of competitors.