Blog
11.07.2025
The use of mascots in confectionery packaging design: an international review
M&M’s (Chocolate Dragees)
Anthropomorphic candies with distinctive personalities. They have become the "face" of the brand, making M&M’s globally recognizable and appealing. Introduced in advertising in the 1990s, these characters transformed ordinary dragees into characters with stories, enhancing emotional connections with consumers.
23.05.2025
How to create value to sell at a premium or what is value added?
Value Added in Uzbekistan
Today in Uzbekistan, value added is not just an economic term. It is a government strategy, a financial priority, and a real opportunity for businesses to increase their earnings. Ultimately, it represents a new production culture: shifting away from the raw-materials model toward products that appear on shelves as branded goods, not just commodities.
02.08.2024
Umbrella branding: what is it, why and for whom?
Umbrella branding is a powerful strategy for companies looking to strengthen their identity and cover a wide range of products under a single name. In this article, we will look at the basics of umbrella branding, its key factors and benefits, and how this strategy can help your business grow and develop.
04.06.2024
Private Label: Innovations in the World of Retail
There is a growing trend in the world of retail - the use of private labels (PL). This approach to sales opens up new opportunities for both retailers and manufacturers. In this article, we will consider what PLs are, how they affect the country's economy, the pros and cons for local and foreign manufacturers, and also provide examples of successful foreign PLs.
28.05.2024
The role of branding in the success of Chinese goods on the Uzbek market
In recent years, the People's Republic of China's economy has shown rapid growth on a global scale, firmly establishing itself in second place in the global list in terms of GDP growth and foreign trade.
18.01.2024
Development of a brand book
If a business has its own brand, it must be used according to certain rules and regulations so that the brand works effectively and brings benefits.
11.11.2023
How to define the target audience and why is it necessary?
A business does not work without clients, so it is important for it to be able to recognize its people and know exactly to whom it sells its services or goods every day. Those same its people who come to a business for a product are called the target audience. The target audience can be determined by asking a few right questions and forming a portrait - a collective image of all those who are ready to buy something from the business.
01.09.2023
What is brand awareness and loyalty?
Every day, brands compete with each other - more often than not, this competition takes place not on store shelves, but in the minds of consumers. What company comes to mind if we say smartphone? What if we say washing powder? What if we remember potato chips?
23.05.2023
Case with RAPM and unique design
The Pr.uz publication published an article where they presented the opinion of two experts on the work of our agency for the local brand RAPM. We support the publication’s desire to spur the market to an open, reasoned and impartial discussion of the work of market participants, and, in turn, express our arguments about the opinions expressed in the article.
21.02.2023
What is Uzum?
A marketplace is an online space where sellers are concentrated and there is healthy competition. In this article, we will analyze Uzum.uz, one of the convenient, time-saving and fast sales platforms.