Kids Products

Needz branding was developed for diapers and personal hygiene products. The naming refers to needs, the logo to cotton (care, tenderness). A unified design concept in pastel tones for recognition. 

The Shera Bodroq packaging conveys the lightness and airiness of the product through bright colors, a playful font, and a friendly sheep character. The design combines an aesthetic of purity and freshness, making the snack appealing to consumers.

We created the packaging design and mascot for Crazy Flip — an energetic, Angry Birds–inspired character. Bright colors, bold typography, and cartoon styling make the ice cream stand out and appeal to children.  

Developed the Lecithin Kids packaging with a friendly dragon mascot and bright yellow-green colors. The design stands out on shelves and was approved by focus groups of mothers and children.  

We developed the Rikki brand identity for Numa’s children’s anthelmintic supplement. The naming, inspired by the mongoose Rikki-Tikki-Tavi, symbolizes protection. Bright visuals and a child-friendly character clearly communicate the product’s benefits.  

Potto is a locally produced baby diaper with a convenient range of sizes. The brand came to us for an identity that could distinguish them from competitors and clearly show the advantages of the product - convenience and comfort for babies. Having studied the market, consumers and context, we came to the conclusion that we needed a mascot with which children could unconsciously associate themselves, as well as for direct demonstration of the product on the packaging.

A product popular among its local audience needed to be launched on the Russian market so that the new consumer would also willingly accept the brand and make it part of their daily diet.

Popcorn Packaging Design To develop the popcorn packaging design, our team conducted market research and audience needs. People usually associate popcorn with movie theaters and watching movies. Therefore, when developing the character - a kangaroo (from the brand name), we took this connection into account.

Vitamins and minerals are essential for the normal functioning of the body's main systems and organs. But if they are not supplied in sufficient quantities with food, they become deficient and the likelihood of disease increases.

Amin Toys is a local company focused on producing quality toys for the majority of the population of Uzbekistan. It also has its own stores in different cities of the country.