Beverages

Sitorai Mokhi Khosa translates from Tajik as “a rare star beside the moon.” It is also the name of the historic palace complex in Bukhara. This natural mineral water originates in Bukhara, drawn from a source 1,150 metres underground and containing 38 minerals. Its positioning is not the refrigerator shelf, but the prestige table : business negotiations, official receptions and wedding dastarkhans.

We have previously collaborated with the Dobro Dobrom brand on major projects—packaging for juices and Essentuki mineral water. This time, they came to us with a new Mojito beverage. At a time when store shelves are dominated by aggressive energy drinks adorned with lightning bolts and fire, supposedly "giving you wings," how do you properly present this refreshing beverage to the buyer?

In our culture, weddings, lavish feasts, and family gatherings never stop—and knock on wood, they never will! But the question of which premium soft drinks will proudly take center stage on a rich dastarkhan (festive table) without losing face in front of the guests always remains highly relevant. For our client and manufacturer Eldor, this marks the third major joint project with us. Previously, we packed and designed his mineral water brands "NOV" and "Tashkent Suv" from A to Z. The next, third move was launching a new brand in the private label (STM) format—AquaAsia.

A visual strategy based on the metaphor of a determined character and an eagle conquering a mountain peak.

The label design for the NOV lemonade line has been developed. A transparent "window" integrates the beverage's color into the design, a photorealistic fruit ensures instant taste recognition, and botanical graphics impart a premium and juicy appearance. 

The "Essentuki" packaging design was adapted for the Uzbekistan market in a Private Label format. Solution: gold lines, debossing effect, preservation of traditions, and integration of the "Good by Goodness" (Dobro Dobrom) logo to enhance premium quality and trust. 

Tibet branding was developed for mineral water (Uzbekistan market). Design features: a crystal drop on an ice cave. Bottle ergonomics, color coding (red/blue), and premium label transparency. 

Tetsu branding was developed — premium water from a 1968 source. The naming reflects the power of nature: "tetiklantiruvchi suv," which means "water that invigorates." Premium design features: a crown logo, color inversion for carbonated water, and "under-ice" packaging. 

We created a vibrant and stylish packaging design for AquaDiamond Moxito, using appetizing 3D fruit visuals and the trendy pomegranate flavor. The design boosted sales within the first weeks of launch in the Uzbekistan market.