Snacks

The greatest achievement in business is building strong, long-term client trust. The strategic partnership between MINIM agency and entrepreneur Jahongir Khojaev (founder of the "Sariq bola" brand) has reached its third, even more ambitious stage. Previously, we successfully delivered major projects together, such as the Bolajon City Mall shopping and entertainment center and the Nanna corn sticks brand. This time, the client approached us with a plan to launch a new product in the Gazzak line—flower-shaped corn snacks.

You have exactly 3 seconds to grab a child's attention at the store shelf—just enough time for the eye to see and the brain to process the image. Now, ask yourself: does a kid care about a boring logo slapped in the center or a long paragraph about the product's health benefits? Absolutely not! So, what do they actually want? The answer lies in the packaging design for the "Mikki Crispy" brand, developed by MINIM agency.

Today you innovate — or you get pushed off the shelf! A shopper spends only 3–5 seconds choosing a product at the shelf. If your product doesn’t capture attention, there will be no purchase.

Selling sunflower seeds in Uzbekistan is like selling sand in a desert. The market is saturated. Every corner store offers dozens of options. Mass imports of high-quality raw materials from China have completely filled the market. Surprising a sophisticated buyer with "just seeds" is virtually impossible today. How do you launch a new product in such a crowded territory, especially for the demanding customers of the Valley?

Rozi Candy is a confectionery manufacturer with a strong production legacy. However, in the FMCG sector, product quality alone cannot guarantee sales. Even a superior product can suffer from “shelf invisibility” due to weak packaging. We executed a comprehensive brand overhaul for Rozi Candy to solve this critical bottleneck.

Black Cap is a sunflower seed brand redesigned with inspiration from everyday life and traditions in Karakalpakstan. It features a bold new name, local characters, and a visual identity that resonates with the people.

We developed a minimalist yet expressive packaging design for TADA! healthy chips (unfried). The pastel palette and clean chip visual convey health benefits. The contrasting logo ensures attention on the shelf. 

The Shera Bodroq packaging conveys the lightness and airiness of the product through bright colors, a playful font, and a friendly sheep character. The design combines an aesthetic of purity and freshness, making the snack appealing to consumers.

SunFest Sunflower Seeds This time the client came with a ready-made naming, and we were tasked with making a unique and attractive design for the packaging for the seeds.