Coffee & Tea

"You can't visit guests empty-handed," as our hospitable people say. But sometimes during the holidays, we come across gifts that make us want to pass them on to someone else at the next wedding without even opening them. Every manufacturer dreams of their tea becoming that precious gift—a true present brewed at the head of the table for the most cherished people. With exactly these noble intentions in mind, the Exclusive brand approached our agency to create a packaging design for their premium and gift tea line named Harvis.

In our culture, drinking tea is more than just a habit; it is a way of sharing warmth and spending time together. However, as market competition intensifies, ordinary cardboard boxes no longer impress buyers. In our new case study, we developed a design concept for Exclusive fruit teas that breaks stereotypes and confidently stands out on the shelf.

The FMCG market, particularly the tea segment, is fiercely competitive. Simply having a good product isn't enough anymore. You have just a few seconds to catch the buyer's eye and instantly build trust. Through the example of the "Barg" tea brand, we share how we tackled this challenge and created a design that unmistakably stands out on the shelf.

Bobur Tea – Premium Tea Brand with Cultural Identity

A unified packaging design concept was developed for Sunana tea. The logo symbolizes warmth. The "stain effect" and bright accents make the brand stand out on the shelf, while Ziplock packaging guarantees freshness and convenience. 

A full design cycle for Chaomi (Milk Teas according to Eastern traditions). Strategic naming, a logo with cultural symbols, a princess mascot, and localization. Successful launch in the Uzbekistan market. 

We developed the BesXan naming (“Five Khans”), logo, and vibrant packaging design for Karakalpak tea. The design blends national colors, historic fortress illustrations, and a clear emphasis on traditional milk tea.  

Altin Shay is a tea of Karakalpak production. In developing the packaging design, we tried to preserve as much as possible all the national elements of Karakalpakstan and added many references to the local culture.

Bobur Tea is a tea brand concept created in honor of the great commander and poet Zakhiriddin Muhammad Babur, who once conquered India. Today, many young people know little about Babur, and through this project we strive to awaken the interest of the younger generation in his life and contribution to culture.

OOO "Sam future service" was given the task to create a new brand of tea. The product is intended for the domestic market. The company's mission is "to provide our people with high-quality and healthy teas."