Ice Cream

When bringing a new product to market, mere translation isn't enough. Adapting it to the local mentality and culture (localization) is the ultimate marketing strategy. The latest project by MINIM agency is a perfect example of this: packaging design for the “Lazgi” ice cream.

The ice cream market is one of the most highly competitive and fast-changing segments. To surprise the modern consumer, simply introducing a new flavor is no longer enough. You need an unconventional format, an eye-catching visual identity, and a strong emotional hook. We have had a long and successful partnership with the Zenit brand. In our latest project, we developed the packaging design for exactly this kind of unique product — Duet ice cream.

A non-traditional visual solution for successful naming and showcasing the product’s inner layer.

Name, logo, and competitive packaging design developed within 2 weeks for an MVP product launch.

The Uzbek ice cream brand Zenit faced a challenge: they needed to create a unique identity for a new product line that would distinguish it from competitors and emotionally connect it with cultural values. The company's previous state did not reflect its individuality or communicate the high quality of its products.

In Uzbekistan, family-format ice cream is more than just a dessert—it is a distinct cultural phenomenon. It serves as a "strategic reserve" for hospitality, always ready for the warm welcome of guests. For our long-standing client, Zenit , we developed the packaging design and naming for their 1kg ice cream line. Note: We have previously developed packaging for other Zenit product lines. You can view that case study here .

Complete branding for Dadasini Qizi ("Daddy's Daughter") ice cream was developed. The design with mascots (father bear and daughter) and a unique palette (blue/yellow) reflects family values, joy, and care, creating a strong emotional connection. 

An appetizing packaging design was developed for Morella ice cream with 3D models (coconut, vanilla, almond). The design creates an "instant appetite effect," contributing to sales growth and the brand's entry into the Uzbekistan market. 

Complete branding for Basma ice cream: culturally inspired naming, elegant serif typography, and appetizing 3D visuals. Packaging merges Eastern traditions with modern FMCG aesthetics to stand out on the market.