Our works

Earlier, we published an analytical article about one of our projects in the confectionery market — the Nusi rebranding. Following a successful refresh, the company decided to expand its brand architecture and transitioned to a "House of Brands" strategy. The Nuvella sub-brand became the first premium project in this new portfolio.

Today you innovate — or you get pushed off the shelf! A shopper spends only 3–5 seconds choosing a product at the shelf. If your product doesn’t capture attention, there will be no purchase.

The FMCG market, particularly the tea segment, is fiercely competitive. Simply having a good product isn't enough anymore. You have just a few seconds to catch the buyer's eye and instantly build trust. Through the example of the "Barg" tea brand, we share how we tackled this challenge and created a design that unmistakably stands out on the shelf.

They say a good product sells itself. But in today’s highly competitive market, no matter how tasty or high-quality your product is, if its appearance doesn't catch the buyer's eye, it can easily get lost among hundreds of brands on the shelf. In our latest case study, we’ll share how we navigated exactly this situation—beautifully and profitably.

Selva – Vacuum Cleaner Packaging Focused on Technology and Clarity

A non-traditional visual solution for successful naming and showcasing the product’s inner layer.